Why change a winning concept?
Mattias Virsgård, Product & Channel Manager, responsible for the development of New Nautic. We asked him why it was time to upgrade Gustavsberg’s successful mixer:
Why New Nautic?
We are not interested in keeping up with the development of sustainability in our industry – we want to lead it. More requirements and more stringent demands are appearing all the time, and by staying one step ahead, Gustavsberg can be a smart partner for professionals. Sustainability is in our DNA, and our work with New Nautic encompasses several of the UN’s 17 Sustainable Development Goals.
Why so much focus on sustainability?
Because we are talking about sustainability on all levels today: New Nautic is made in Vårgårda, Sweden, it is up to 90 percent recyclable and it meets all environmental requirements in the industry. But sustainability is also a question of timeless design, quick and simple installation, high quality, low life cycle costs, a long-term spare parts strategy and more. Nautic’s service life is at least 15 years, and that can easily turn into 25 years in practice.
Who is New Nautic intended for?
You could say that Nautic is the backbone of our range for professionals. It meets all the relevant requirements and generates added value in every link of the chain, from architects to builders and fitters – and, of course, users. If you ask me, Nautic is the best choice for all target groups.